Our recent talk for AM&P Next (Association Media and Publishing) covered a lot of ground and answered pertinent questions about the digital publication space. Our presentation focused on the practical side of how design strategies can streamline processes for small editorial teams and help juggle tens of thousands of articles, ensuring organized and sustainable content delivery to your audience, both in print and digital. If you missed it don't worry, we've included the slide deck below for you to browse.
The order in which we tackled this project was key to its sucess.
Over 15 years of print publication redesign we've developed a high-contrast, dynamic style.
Developing a small digital project such as the e-newsletter was a nice transition point between the print and digital versions of the publication.
The main website required a shift in thinking - from a focus on single issues to the entire publishing history of the magazine.
The taxonomy of the site provides the architecture of the main menu.
Complex sites need a complete team of specialists.
Working incrementally helps to break a monumental task into manageable pieces. "Making the next right decision, one by one."
As a client, educating yourself around the basics of development will help to make good decisions.
Considering a technical discovery project prior to the main design and build project can help generate a clear strategy.
Selecting a constellation of third party services that form the best possible set of tools is an advantage of the headless CMS approach.
Clear goals and an agile project approach helps to keep projects on track.
Think realistically about what you want to get out of your site, and what sort of development hours are realistic for your goals.
Properly built websites have a long life spans and offer opportunities for expansion and feature improvement over time.
Editorial teams that base their goals on sound business strategies are more likely to experience success.
