THOR Design Studio embarked on a transformative journey with ABC’s Construction Executive publication, aiming to revolutionize its online presence by building our most advanced publication site to date.

Leveraging advanced headless architecture, THOR developed a world-class publication site that seamlessly integrated best-in-class search, authentication, and CMS integrations into a highly usable and forward-thinking technology stack. 

Central to the site’s success is its advanced taxonomy system, which allows content to be repurposed automatically across various pages, enhancing accessibility and user experience. Additionally, the site boasts a robust advertising program, enabling automated ad placements throughout its pages, maximizing revenue opportunities. With a development method designed for scalability, THOR ensured the site’s capability for expanding functionality over time, future-proofing ABC’s online platform.

Prior to the success of the digital transformation, THOR’s expertise extended to the print realm with an award-winning redesign of Construction Executive’s print edition. Embracing best practices in magazine design, THOR breathed new life into the publication, prioritizing readability, visual appeal, and editorial coherence. From layout adjustments to font updates and imagery selection, every aspect of the redesign was meticulously crafted to elevate the reader experience and reinforce Construction Executive’s position as a leading authority in the construction industry. 

Through a harmonious blend of innovation and tradition, THOR’s redesign not only revitalized the print edition but also aligned it seamlessly with the digital platform, creating a unified brand identity that resonates with audiences across all channels.