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Hungry for Batteries Campaign Site

Dynamic microsite promoting battery recycling via a character driven narrative
Case Study
Client
PeopleForBikes
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Hungry for Batteries serves as an example of how creativity and technology can converge to address pressing environmental issues.

The Hungry for Batteries website is a beacon of environmental responsibility in the realm of e-bike battery disposal. At its core, the website is a captivating blend of entertainment and education, with an animated narrative starring the endearing characters Watts and Rey. Through their adventures, users are guided on a journey to become good stewards of e-bike battery disposal, learning about the importance of responsible recycling practices in a fun and engaging manner. As users navigate the site, they are immersed in a world where whimsical illustrations and interactive elements seamlessly intertwine with a serious message about environmental sustainability.

Behind the scenes, the development of Hungry for Batteries showcases the collaborative synergy between the illustration team at In Good Taste and the web design and development team at THOR. The intricate illustrations bring the characters Watts and Rey to life, infusing the narrative with charm and personality while the web design and development team transforms these illustrations into a dynamic and immersive online experience. Through integration of animation, interactivity, and user-friendly navigation, the website captivates audiences of all ages, effectively communicating its message while delivering an enjoyable browsing experience.

The site design is simple in order to focus attention on the video driven story line.
Dynamic illustrations by our partners at In Good Taste drive the narrative.
Video stills from the Watts and Rey recycling story.
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