Beginning with a comprehensive overhaul, the publication’s aesthetic underwent a transformation, reflecting the dynamic nature of the aerospace industry while enhancing readability and visual appeal. Strategic layout adjustments, font and color palette updates, and a new approach to cover design and infographic illustration, elevated the publication to new heights of sophistication and engagement.
However, the redesign was just the beginning of Aerospace America’s design evolution. Over the years, ongoing design and production efforts have ensured that the publication remains at the forefront of innovation and relevance. With each issue, the design team continues to push boundaries, incorporating cutting-edge visual elements and intuitive layouts that captivate readers and convey complex concepts with clarity. Collaborating closely with editors and contributors, the design process has become a seamless fusion of creativity and functionality, resulting in a print publication that not only informs but also inspires, solidifying Aerospace America’s position as a leader in aerospace industry coverage.
Aerospace America, the flagship publication of AIAA, has earned accolades for its comprehensive coverage of the global aerospace landscape. In a world where complexity reigns, THOR understands the power of visual storytelling. Hence, our collaboration with AIAA places a high emphasis on illustrations that transcend language barriers, enabling readers to grasp intricate concepts at a glance.
The production cycle for Aerospace America is nothing short of a whirlwind, with each issue unfolding over a mere two weeks. In such a fast-paced environment, efficiency is paramount. THOR’s approach is both innovative and streamlined. Our designers scour the public domain for existing artwork, laying the groundwork for the illustrations to come. Then, armed with content from editors, they distill complex ideas into visual masterpieces. This method, coupled with our established styles, ensures rapid execution without compromising quality.
Over the years, THOR has crafted a diverse portfolio of technical illustrations that captivate and educate. From the intricacies of hypersonic engines to the marvels of 3D printing, from the challenges of satellite re-entry to the nuances of airline design efficiency, our illustrations have illuminated the pages of Aerospace America, bringing clarity to the complexities of the aerospace industry.