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National Investor Relations Institute Branding

Publication redesign, ongoing design, rebranding, and decade long communication support.
Case Study
Category
Branding
Client
National Investor Relations Institute
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For the past 15 years, THOR has been a steadfast partner to NIRI: The Association for Investor Relations, providing award-winning design services that have elevated the organization’s presence and impact within the financial sector and their association members.

It all began with the design and production of NIRI’s flagship publication, IR Update, a magazine tailored to the specific needs of the investor relations community. From there, the collaboration between THOR and NIRI blossomed into a multifaceted partnership, encompassing a diverse array of projects spanning print and digital realms.

Throughout this long standing engagement, THOR has consistently delivered exceptional results across hundreds of projects, demonstrating a deep understanding of NIRI’s unique needs and objectives. From crafting compelling print and digital marketing collateral to designing eye-catching advertising campaigns and expo signage, THOR’s creative solutions have helped NIRI effectively communicate its message and engage with its audience on multiple platforms. Whether it’s developing tradeshow environmental graphics that captivate attendees or producing meticulously crafted annual reports that showcase critical investment data, THOR’s contributions have been instrumental in reinforcing NIRI’s position as a leader in the investor relations industry.

However, perhaps the most significant milestone in THOR’s partnership with NIRI came with the overhaul of the organization’s main brand. Drawing upon 15 years of collaboration and expertise, THOR embarked on a journey to redefine NIRI’s brand identity, infusing it with a sleek, modern aesthetic that reflects the sophistication and dynamism of the financial industry. This comprehensive brand project encompassed every aspect of brand development, from crafting a distinctive logo and visual identity to establishing a comprehensive brand guideline that ensures consistency and coherence across all touchpoints. The result is a brand that not only resonates with NIRI’s members but also sets the organization apart as a forward-thinking and authoritative voice in the investor relations landscape. Through its unwavering dedication to excellence and innovation, THOR has played an integral role in NIRI’s journey of growth and success, leaving an indelible mark on the organization’s identity and legacy.

Logos are systems that need to meld to a wide variety of uses.
We begin with a wide variety of directions.
A logo can't be judged until it is seen in context.
Every conference receives a distinct and custom theme.
Every theme receives numerous treatments to get the creative process started.
A small sampling of some of the signage needed for an annual meeting.

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